The full picture of advertising — from print & broadcast history to AIDA, targeting & segmentation, copywriting, creative direction, every channel (TV, radio, print, OOH, digital), programmatic real-time bidding, search ads & SEO/SEM, social ads (Meta, TikTok, X, LinkedIn), influencer & native, cookies & tracking, GDPR/CCPA/ATT privacy, attribution models, psychology of persuasion, and famous campaigns. 225 lessons across 15 units.